Lee Hunt works as a strategist and trainer for media companies around the world.
Considered one of the industry’s leading experts in television advertising and promotion, Lee began his career on the client side, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services companies, Lee Hunt Associates, working with television networks around the world.
Today, Lee works as a consultant developing brand strategy for new and established networks, continues to pioneer a new marketing discipline—break architecture & C3 retention strategies, and conducts training workshops for television networks across the globe.
He is the author of Fundamentals of Television Advertising & Promotion and Break|Throughs, the quarterly anthology of innovative advertising & promotion.