Laura Shore is senior vice president of communications and innovation strategy for Mohawk Fine Papers, where she responsible for e-commerce and branding. In more than 20 years with Mohawk, she and her team have used the power of design to differentiate commodity products and have contributed to the evolution of Mohawk from the leading manufacturer of premium printing papers in North America to developer of creative ecosystems for designers and photographers. She has raised Mohawk’s profile within the design community by commissioning work from America’s best designers and printers and by linking Mohawk with people and ideas across multiple disciplines.
While serving on the AIGA National Board, Laura supported the AIGA Center for Sustainable Design’s efforts to incorporate principles of sustainability into the heart of AIGA activities. This culminated in the Mohawk-sponsored launch of Living Principles in 2010.
Mohawk’s work with designers has been recognized by leading publications and organizations in the U.S. and internationally such as Communication Arts, Print, D&AD, GD:USA, STEP, HOW, The One Show, IDSA, the Type Directors Club, AIGA, Inc. Magazine, Graphis and Eye.