Julie Beeler of Second Story


Julie Beeler is co-founder and managing director of Second Story, a distinguished creator of informative and entertaining interactive experiences, including media-rich storytelling presentations and interpretive installations. With a background in visual design, art history, and the liberal arts, Julie leads the studio in shaping unique, innovative, interactive experiences that peak curiosity, spur discovery, and inspire audiences. Julie has defined and sustained an approach to interactive media design that focuses on reaching diverse audiences while pushing the limits of technological innovation. From concept through completion, Julie interacts with various industry disciplines, guiding the studio to realize holistic approaches to successful projects.

Since 1994, Second Story has been recognized as a leader in both online and on-site interactive media design. Julie has collaborated with many of the world’s outstanding cultural institutions, such as the Smithsonian, the Library of Congress, and National Geographic, to create compelling projects that have been featured in the popular press and in dozens of books. The studio’s pioneering work blending interactive art, entertainment, and education has garnered many of the industry’s top interactive design awards, including recognition in the National Design Awards. Julie is a frequent speaker at various conferences and schools across the country on topics ranging from interactive design methodologies to usability and the marriage of rich content and technology.

Before starting Second Story, Julie worked at the Burdick Group on the Rock and Roll Hall of Fame where she designed the typographic treatments for museum exhibits working closely with the curatorial and research departments to help realize the overall vision of the exhibits. Prior to this she was an art director and production manager for a leading package design studio in Berkeley, CA.


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