Dan Pappalardo is Executive Creative Director and Co-Founder of Troika Design Group. With a career spanning over two decades, Dan has played an instrumental role in crafting many of today’s network brand identities. He led the development of ABC’s Primetime branding for seven of ABC’s recent seasons, including 1998’s yellow and black campaign showcased in the Smithsonian’s Cooper Hewitt Design Triennial in 2004. In 2007, Dan spearheaded “Start Here,” an extensive on-air identity effort for ABC and the network’s first-ever cross-platform brand campaign. In that same year, he also oversaw wide-scale design initiatives for FOX, and in 2006, he led the brand launch for The CW, the first major broadcast network to debut in 10 years.

Dan has overseen network launches, redesigns and campaigns for ABC, The CW, Fox, The Hub, TNT, VH1, truTV, Food Network, E!, Starz, Telemundo, Oxygen, Animal Planet, CMT, GAC, TV Guide, KCET (PBS), Junior (Kirch Group, Germany), TV1 Portugal, Mundo Olé (HBO Olé, Latin America).

Dan previously served as lead creative director at Pittard Sullivan, where he was designer, director and creative director on a wide variety of domestic and international broadcast design projects. Throughout his career, he has been an in-demand speaker on the subject of broadcast design, and has been a panelist at numerous industry events, including Promax/BDA, AIGA MOVE and Inspire 2008. His writing has been featured in the books Motion by Design (Laurence King Publishing LTD) and Designers in Handcuffs (How Design Books).

An avid art collector with a keen interest in the modernist movement of Latin America, Dan cites Rufino Tamayo and Francisco Toledo as two of his favorite artists. His other creative influences include the smart and reductive design work of Saul Bass and Paul Rand.

Dan earned a Bachelor of Fine Arts from the Rochester Institute of Technology.  He lives in Silver Lake, California.




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