The CASE STUDY Competition returns to SEED 2011 with expanded emphasis and simplified submission. Enter through the submission process to pay for your entry (the same price as all other artifacts) and submit as designated below. Each category will be judged by 3 thought leaders relevant to that category and all Case Study judges will get one vote for the Best of Case Study among Gold Winners.

CATEGORIES & CRITERIA are as follows:

Case Studies CATEGORIES & CRITERIA

____________

Integrated (Commercial) Campaign: The SEED Award seeks to recognize the success of integrated campaigns. Integrated Campaign Case Studies must exemplify the skillful and innovative application of design excellence across multiple media channels toward measured results in business use.

_______________________________________

Integrated (Classroom) Campaign: The SEED Award seeks to recognize the development of an integrated approach to design in student work. Integrated Classroom Campaign Case Studies must exemplify the skillful and innovative application of design excellence across multiple media channels.

_______________________________________

Social/Cultural Impact: The SEED Awards seeks to recognize outstanding design coupled with a message of socially relevant nature (i.e., justice, freedom, human rights, literacy, general welfare) as it pertains specifically to local or regional impact or global impact originating from designers within our region. Social/Cultural Impact Case Studies must exemplify how design has been used to advance socially relevant causes in a clear, compelling way.

_______________________________________

Sustainable Influence: This year, in addition to the usual methods used for evaluating of entries in this competition, SEED Awards has established a case study category for recognizing those who have positively influenced others through sustainability initiatives launched between April 1, 2009 and December 31, 2010. Sustainable Influence Case Studies must exemplify in a clear, compelling way how a designer or company based in the 11 state southeast region has used the influence of design thinking or sustainably produced artifacts to advance awareness, influence direct action, and/or create a measurable behavior change regarding sustainability.

_______________________________________

Economic Development: The SEED Awards seeks to recognize outstanding design coupled with impact on local or regional economic development. Economic Development Case Studies must exemplify how design has been used to advance economic growth in a clear, compelling way for local municipalities or regional projects within the 11 state southeast region.

_______________________________________

Design Entrepreneurship: The SEED Awards seeks to recognize outstanding design coupled with entrepreneurial innovation. Design Entrepreneurship Case Studies must exemplify in a clear, compelling way how design has been used to advance individual economic growth through product development and distribution for a designer’s business incorporated within the 11 state southeast region.

_______________________________________

Design Experimentation: The SEED Awards seeks to recognize innovative and collaborative experimentation on the bleeding edge of current design trends. Design Experimentation Case Studies must exemplify in a clear, compelling way how personal expression enables and creates community through “experimental” works that have viral, word-of-mouth qualities that engage others in conversations about what is next in design. Possibly clientless, its driving force should be the desire to engage the audience/user at an emotional level and provide some level of surprise or pleasure. These works must have originated between April 1, 2009 and December 31, 2010 designers residing within the 11 state southeast region during that time. Jurors will evaluate each work’s integrated design approach, including typography and other visual elements, information design and/or sound and motion, and its effectiveness.
_______________________________________

Innovative Approaches to Design Education: The SEED Awards seeks to recognize outstanding educators pushing themselves and their students toward innovative approaches in design education. Innovative Approaches to Design Education Case Studies must exemplify in a clear, compelling way how students within the 11 state southeast region are being challenged to excel in the classroom and beyond.

NOTE: Students may submit nominations for a professor via YouTube/Vimeo testimonials or any other electronic or printed format for a separate Student Nominated version of this category. All student nominations for this category are FREE and links or electronic documents should be submitted to the CaseStudies@SEEDAwards.com email address with the subject line “Student Nomination of (Professor’s name and school). Printed nominations should be formatted letter size as defined below. The deadline for student nominations is extended until midnight March 7th.

_______________________________________

HOW TO SUBMIT – Any way you want (sort of).

If you have a Case Study in any electronic format that you’d like to submit, you may bypass the 8 1/2 x 11 paper format defined below. We would be thrilled to see you using YouTube, Flipboard/other curating applications, or any other reasonably accessible online or iPad tool to tell your story. We’ll figure out how to judge it. Email links to CaseStudies@SEEDAwards.com as defined below for PDFs.

For simplicity of sharing with remote judges, paper submission Case Studies should format all images and content to a Letter Size Presentation (8 ½” x 11” – portrait or landscape). Clearly identify any included artifacts that are not bound into the presentation by marking them with the ENTRY ID and #/total artifacts. Submit 3 printed/bound copies absent of any identifiers except ENTRY ID NUMBER to the SEED delivery address and and email a PDF version to CaseStudies@SEEDAwards.com (one Case Study Entry per email identified by the ENTRY ID in the subject line) for judging and archival purposes.

Images and excerpts of winning entries may be used as SEED Journal content with attribution and submission signifies permission to reproduce with attribution.

RECOMMENDED CONTENT – Identify the PROBLEM and its CONTEXT (market or business conditions, cultural context, budget constraints, strategic objectives, etc.). Then describe the PROCESS (activities undertaken to get to the solution which might included analysis, research, surveys, focus groups, storyboards, iterative solutions, wireframes, prototypes, etc. that lead you from problem identification to final solution). Finally, present the FINAL SOLUTION and any SUCCESS MEASURES you have applied to it up to the point of submission. Include any relevant images of process or resulting artifacts as needed.